Speaker 2: from that point. Fewer and fewer of us are eating that amount, and part of the reason for this is much of our eating is habitual. We do it automatically. We shop automatically. We only go down certain aisles in the grocery store. People might not even go down the produce aisle, so they're not going to be influenced by this abstract thought. Yes, fruits and vegetables are good for me. Instead, they're eating based on the environment that they're in and the patterns they've developed.
Speaker 0: I mean, I feel like I see this in so many different campaigns where the idea is, if we can change people's beliefs,