After 30+ years in business, here’s a lesson I've learned: We as humans have a tendency to say "here are our weaknesses, here are our strengths, and I'm gonna iterate on my weaknesses and make them less weak."
That's useful to some degree. But a much better return on calories spent is to actually amplify your strengths.
Because if you amplify your strengths -- the things you're already strong at -- the return on that will far overshadow the weaknesses. In fact, in many cases, the weaknesses won't matter.
So if you're good at something -- whether it's writing, designing, coding, sales, whatever -- my advice is simple:
Get better at that thing. Don't let people convince you that the natural progression is to stop doing the thing you're good at in order to manage people who do that thing.
Yes, management is important. Yes, someone needs to do it. But it doesn't have to be you just because you happen to be good at the underlying skill.
