The one thing I’m hoping they will do, is open up this new ecosystem for third-parties. So we can build apps/agents that use this collective memory (on a controlled basis). The beginnings of something like this are already in place with the “Login with ChatGPT” idea. The dream is that one day the 1B+ users across ChatGPT and Atlas will be able to “OAuth” (connect) third-party applications that have some access to the collective memory about themselves. This would be the master stroke. Not sure it’ll happen, but a boy can dream
Chrome still has 65% browser market share. They can't let this go unchallenged, but integrating Gemini deeply into Chrome while protecting their search ad business is... complicated.