Server-Side Rendering
- Ensure your content is rendered on the server side, as most AI search indexers and retrievers do not execute JavaScript.
- If content isn't rendered server-side, it's typically unavailable to AI.
- Robert McCloy suggests turning JavaScript off to check if your page still looks good; if not, fix the server-side rendering.
- Even when using frameworks like Next.js, be cautious of client-side effects (
useEffect) that can break server-side rendering.
Respect Privacy, Use Traffic Insights
- It's unlikely AI search tools will share user query prompts due to privacy concerns.
- Instead, analyze incoming traffic patterns to infer user intent and create targeted content accordingly.
Beware Programmatic SEO Pitfalls
- Avoid relying on programmatic SEO generating massive AI-aimed content without genuine insight.
- Focus on creating authentic, descriptive content that adds true value rather than just SEO tricks.