Netflix Uses GenAI for Visual Effects
Netflix used GenAI for final footage in an Argentine show called 'El Eternata' (The Eternat), depicting a building collapsing.
- Ted Sarandos says AI allowed the producers to finish the scene 10 times faster and cheaper than traditional visual effects.
- Previously, a show for a small market like Argentina would've had to forgo the scene due to budget constraints. GenAI enabled production quality that wasn't previously possible.
- Sarandos believes AI helps creators make better films, not just cheaper ones, with creators benefiting from pre-visualization, shot planning, and visual effects.
- This visual effect, which would have been impossible to include previously, thrilled both the creators and the audience.