
AI Job Displacement
- The transition from the assistant era to the agentic era of AI is happening now.
- Agents can perform broader, more complex tasks, leading companies to consider replacing entire job categories with them.
- CEOs of Shopify, Fiverr, Duolingo, and Amazon are discussing these changes and their impact on their companies.
- The idea that AI will not replace people but rather be used by them is a delusion.
- Jobs will fundamentally change because of AI.
AI as Corporate Ozempic
Scott Galloway describes AI as 'corporate Ozempic'.
- Ozempic suppresses the instinct to consume more calories, and AI suppresses the instinct to hire more people.
- Layoffs at companies like Twitter and Meta, coupled with maintained or increased growth, have prompted companies to seek growth without increasing headcount.
- Galloway thinks that AI will disproportionately benefit elite talent, making them 'effing warriors'.
New AI Roles
- AI Assessor: As AI models rapidly evolve, assess models to ensure improvements aren't causing regressions.
- AI Trainer: Focus on feeding AI the best, most useful data within a company and train it to respond accurately and helpfully.
- AI Personality Director: Define the personality of a company's AI to align with brand identity, considering traits like being cloying, complementary, sardonic, or grumpy. AI personality could become as core to brand as its logo.
Emerging AI-Related Jobs
- New jobs will emerge bridging AI capabilities with human needs in trust, integration, and taste domains.
- Roles like AI auditors, translators, personality directors, and multi-agent coordinators will manage AI-human collaboration.