Chinese entrepreneur Luo Yonghao just utilized an AI digital twin on a six-hour livestream on Baidu’s e-commerce platform, outperforming his human-led streams with over $7M in sales generated during the broadcast.
Two AI-generated hosts promoted 133 products in the session, showcasing items while utilizing human gestures and handling real-time viewer interactions.
It’s hard to compete with an AI salesperson able to perfectly (and endlessly) sell products, especially when the difference in realism is imperceptible for the average viewer. The question turns to whether authentic human interactions retain any commercial advantage in markets where efficiency often trumps everything else.
M1 - MiniMax’s new reasoning model with a 1M token context window