TikTok introduced tools for marketers to generate five-second video ad clips by simply uploading a product photo or providing a brief text description.
The new text- and image-to-video features now expand TikTok's Symphony product, a suite designed to help brands make ads using generative AI.
Alongside these, TikTok presented Symphony Digital Avatars, AI Dubbing for global translations, and its Symphony Collective to produce distinct TikTok-first content.