With just a few clicks, any of HubSpot's 250,000+ customers can now bring their CRM data directly into ChatGPT and ask sophisticated research queries that would have required a dedicated data analyst just months ago.
For example: "Analyze the new contacts created in the last 90 days and surface key trends by persona, industry, and lead source, then use those insights to refine our targeting strategy."
ChatGPT can be connected into one’s HubSpot account using OAuth in just a few clicks. Once connected, ChatGPT can pull the relevant data, analyze patterns across thousands of contacts, and present actionable insights - all while respecting your existing user permissions. Individual sales reps only see their own deals, admins see everything, just like in HubSpot itself.
you can combine this CRM analysis with web research, financial data from Google Drive, project documents from SharePoint, and more - all in a single conversation.
What I think we're witnessing is the emergence of AI as the new interface layer for business software. Instead of jumping between different applications, learning different interfaces, and manually connecting data points, you have one conversational chat interface that can access everything.