Meta aims to release tools that eliminate humans from the advertising process by 2026
Companies would submit product images and budgets, letting AI craft the text and visuals, select target audiences, and manage campaign placement.
The system will be able to create personalized ads that can adapt in real-time, like a car spot featuring mountains vs. an urban street based on user location.
The push would target smaller companies lacking dedicated marketing staff, promising professional-grade advertising without agency fees or skillset.
With so much marketing flowing through FB and IG, a successful system would be a major disruptor — particularly for small brands that just want results without the hassle.