
GPT-4O Use Cases
Key takeaway: Use GPT-4O as the default model for everyday tasks due to its versatility and multimodal capabilities.
- GPT-4O excels at summarizing, drafting emails, proofreading, and generalist use cases.
- Leverage its multimodal capabilities by using images as input.
GPT-4.5 for external-facing copy
Key Takeaway: Use GPT-4.5 for any external-facing writing tasks requiring emotional intelligence and creativity, while GPT-4.0 can handle internal, perfunctory writing.
- Use GPT-4.5 for outward-facing writing that needs to be good, not just perfunctory.
- Use GPT-4.5 for tasks such as generating names for blog posts or articles and writing in a particular style.
- Marketers should default to GPT-4.5 for external copy like email, social media posts, or articles.