Shoe Dog
Phil Knight

Shoe Dog

supplementals

10 highlights

Don’t tell people how to do things, tell them what to do and let them surprise you with their results.

I was a linear thinker, and according to Zen linear thinking is nothing but a delusion, one of the many that keep us unhappy. Reality is nonlinear, Zen says. No future, no past. All is now.

Leaning back in my recliner each night, staring at the ceiling, I tried to settle myself. I told myself: Life is growth. You grow or you die.

Have faith in yourself, but also have faith in faith. Not faith as others define it. Faith as you define it. Faith as faith defines itself in your heart.

The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen.

The single easiest way to find out how you feel about someone. Say goodbye.

Fear of failure, I thought, will never be our downfall as a company. Not that any of us thought we wouldn’t fail; in fact we had every expectation that we would. But when we did fail, we had faith that we’d do it fast, learn from it, and be better for it.

Again and again I learned that lack of equity was a leading cause of failure.

Let everyone else call your idea crazy . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.

“You measure yourself by the people who measure themselves by you.”